Point B was seeking a full website redesign based on the brand strategy XO Agency had created, which was mostly print and deck materials. I translated the branding to web, designed over 20 separate pages, and provided a 16-page design library.
I worked with XO Agency as an outside resource, providing web design expertise to align with their completed brand redesign and ongoing copywriting.
Too many photos of people
Over-reliance on cards to show information
Branding, color, and type are boring and outdated, not showcasing Point B's skill
Create atomic web design style guide that coordinates with existing brand redesign and print materials
Build custom components that communicate industry expertise
Utilize abstract illustrations and patterns without overdoing it
Custom video slider, intersections graphic, and article lockup delivers a larger-than-life homepage experience to capture visitors’ attention.
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Using different abstract illustrations to animate between different technology slides emphasizes connections between disciplines.
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A more understated intersection graphic allows users to understand how Point B connects industries and technology on secondary pages.
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In redesigning Point B's website, we achieved a significant transformation. The fresh design and updated branding majorly enhanced their professional image and credibility, which will likely give a boost in user engagement and set them apart from competitors. The new website is a scalable and efficient platform, with the potential to drive increased client engagement and growth. Check out the completed project at PointB.com.
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